eCaupo offers you a customer loyalty card - this is how it works

The customer loyalty card is a brilliant way to tie customers to your delivery service. We already named five advantages in this post. They collect points with you and can redeem them with their orders. In this guide, we explain how the loyalty card works.

We're proud of the customer card. Not only because we developed it in collaboration with our delivery services, but because it offers a good way to tie your customers to your delivery service.

We print as many loyalty cards for you as you need. Of course, you can reorder at any time. In your preferred design, which we create for you. Customers order from you with this card and collect points, tokens, coins... you decide the name. From a total that you also define, your customers can exchange these points for a voucher.

(1) The customer activates their card

The customer registers in your eCaupo shop as a regular. Here they can now activate their new customer card. They only have to do both once; the customer card is then always linked to their regulars' profile.

• Simple activation
• The customer stores their email address

(2) The customer collects points

The customer can now collect points with every order. If they're already logged in as a regular, the loyalty card is automatically added to every order in the cart. If they're not logged in, they can enter the card code manually in the cart. The customer receives points for every full euro spent on food. So if they ordered food worth €25.70 from you, they receive 25 points. The customer can see the collected points in their regulars' profile at any time.

You determine the value of the points

We call them points, but you can use your own name for them in your eCaupo Manager. This is then displayed to the customer. In our example image you can see that we called the points “Fantasia Coins”. Tokens, coins, points, stamps... you decide!

You also decide how many euros a point is worth. For example, define that each point corresponds to a value of 10 cents. In our example, the customer bought food for €25.70. That earned them 25 points. At 10 cents per point, they would thus hold €2.50 (i.e. 10%) in points.

(3) The customer converts their points into a voucher

In your eCaupo Manager you define after how many collected points a customer may exchange their points for a euro-value voucher. Once the customer has reached this number of points with their orders, they now see the option to redeem the points in their regulars' profile.

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