eCaupo blog » Marketing

Email newsletters – inform customers, share offers, increase revenue

Email newsletter reaching customers directly on screen

With the email newsletter extension, you stay in touch with your customers with ease. Send news, promotions and offers by email in a targeted way – directly from your eCaupo shop and fully automated.

Once the extension is activated, you can start right away. Newsletters are sent either via an email server provided by eCaupo or via your own mail server. That keeps you flexible and in full control.

Who receives your newsletter?

When creating a newsletter, you decide yourself who should receive it. You can write to newsletter subscribers who registered via an integrated sign-up function in the shop, as well as your existing regulars.

eCaupo automatically respects your customers' individual settings – newsletters are only sent to recipients who have explicitly consented to receiving them.

New subscribers are also taken into account automatically: customers who sign up after your newsletter has been created receive it as well – and unsubscriptions are of course respected.

With the email newsletter extension, you reach your customers regularly, professionally and in a GDPR-compliant way – without external tools, without extra effort and directly from your eCaupo shop.

Scheduled sending

The scheduled sending function is particularly convenient: you simply set a sending date and mark the newsletter as “ready to send”. At the desired time, eCaupo takes over the sending automatically for you – with no further action needed.

Professional design options – easy to handle

Flexible content blocks are available for the design. Combine texts, images and special content such as linked promotions or offers, and build your newsletter step by step. Before sending, you can run a test delivery at any time to check the result.

Regular newsletters are one of the easiest ways to generate more revenue with your delivery shop: your regulars are the first to hear about new dishes, promotions and discounts – and order directly from you instead of from the portal.


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