Slow hours – time your advertising better

Advertising is often simply run “at some point” – but if you know when things are quiet, you can use it far more precisely.

🎯 Goal: Activate customers during hours when nothing else is happening.

💡 How to use your eCaupo AI tool for this:

• Look at the off-peak dashboard: when are the regularly quiet hours?

• Launch promotions specifically for these times, e.g. on:

  • WhatsApp status
  • Instagram / Facebook stories
  • Google My Business
  • Notices on flyers (“3–5 pm: free soft drink with your menu!”)

📆 Example:

Your heatmap shows: between 3:00 pm and 5:00 pm almost nothing happens. Then something like this pays off: “🍕 Afternoon deal: 1 pizza + drink for only €7.90 – daily from 3 to 5 pm!”

✅ Your advantage:

• No budget fizzles away unnecessarily during peak hours
• You deliberately steer customers into quiet hours
• Your staff is utilised more evenly

🧠 And: you don't need big discounts – a small incentive is enough if you offer it at the right moment.

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