Location analysis - target your advertising regionally

You don't have to advertise everywhere – only where it actually pays off. Your heatmap in the eCaupo AI booster shows you exactly where your active customers live. Use this information for targeted advertising.

👉 Here's how:

• Flyers & vouchers: Print fewer – distribute them only in the districts you deliver to and where many customers already live. Learn more about eCaupo vouchers
• Mailshots or newsletters: Export customers from a specific district or postcode and address them directly. Tip: Deutsche Post Dialogpost is an advertising service by Deutsche Post that lets you reach hundreds of customers very inexpensively!
• Facebook & Instagram advertising: Set the target audience there to e.g. “only users in postcode 12345”. That way your advertising budget isn't wasted.

📍 You reach the right people at the right moment – with less wasted coverage.

💡 Remember: Think local, advertise better.

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